DAVIDSONVILLE, ANNAPOLIS, EDGEWATER, ARNOLD AND SEVERNA PARK REAL ESTATE
Crafting language that makes a property stand out in the Annapolis listings is one of the skills that successful Realtors® continue to develop throughout their careers. Initially, a listing’s photos may be more important than the text when it comes to grabbing buyers’ attention—but after that, the words matter a lot! Especially when they’re sticky! When it works—when one Annapolis listing stands out from its comparable rivals—it’s often because it creates memorability. It sticks in listing-surfers’ memories. Almost always, serious prospects will revisit the Annapolis listings again and again throughout their house-hunting process. You want them to remember yours (“Oh, this is that house—remember, that’s the one we talked about…”). Of the many ways that phrasing works to create a memorable listing, the most direct is via adjectives that set a home’s features off from its neighbors. So—
- a soaking tub is more relaxing and luxurious than a ‘bathtub’
- central air is somehow chillier than ‘air-conditioning’
- an open kitchen is more spacious than a ‘kitchen’-or even a ‘chef’s kitchen’
- a wood-burning fireplace is definitely warmer and cozier than a ‘brick fireplace’ (even if the one in question is made of brick)
But a description can be even stickier when it portrays the feeling visitors take away from a property. The other Annapolis listings may depict nice houses, but those can easily blend into an undifferentiated mass after even a few minutes of scanning the listings. When it is authentic, a powerful memorability creator is describing the effect a property has on visitors. A pocket garden that evokes serenity—or a sweeping vista that takes your breath away—can strike a sensory chord that sticks. Between ‘things’ and ‘experiences,’ experiences are, hands-down, more memorable. Creating memorable listings is a crucial part of what Annapolis sellers should expect from the Annapolis Realtor® they select. I hope you will allow me to provide that service when it’s time to sell your own home!
DEBORAH LAGGINI, Long and Foster Real Estate, Annapolis, MD 21403
CELL 410.991.6560
EMAIL deborah.laggini@longandfoster.com
REALTOR, Annapolis, Davidsonville, Edgewater, and Surrounding Communities